To keep caregivers informed about leadership changes, ChristianaCare publishes organization-wide announcements for appointments and promotions involving the following positions:
- Director level and above
- Nurse managers
- Unit-based medical directors
- Department chairs
Executive Cabinet members, service line leaders and select other high-profile roles (Tier 1), as determined by External Affairs leadership in consultation with system leadership, receive a standalone CaregiverConnect post and press release, followed by a LinkedIn post. External Affairs will work with the requesting leader on appropriate email distribution and any additional communications.
For other eligible roles (Tier 2), External Affairs includes the leader in a Monday People on the Move roundup on CaregiverConnect and references the post in that week’s CaregiverConnect Weekly. Tier 2 announcements are also gathered into a monthly People on the Move press release, followed by a ChristianaCare LinkedIn post.
For positions outside these tiers, supervisors may inform the individuals and teams who need to know. Organization-wide announcements are also not generated when a leader receives a title change without substantial new responsibilities or reporting changes. Use this recommended email template.
For physicians or senior leaders with biographical pages on christianacare.org, leaders should submit a website update request through the External Affairs intranet to have the bio page updated.
How to submit
The new leader’s supervisor should submit the form below. External Affairs will draft the communications, share an unpublished draft with the supervisor for approval, coordinate portrait photography and facilitate publication. Internal communication comes first.
Internal announcements do not wait for portrait photography. External press releases and social posts require a portrait. If External Affairs has an acceptable portrait on file, it will be used unless the leader requests a new one. If no suitable photo is available, External Affairs will coordinate a new portrait session.
Frequently Asked Questions
Who should submit the request?
The supervisor of the newly hired or promoted leader.
Where and when will the announcement appear?
Tier 1 announcements receive a standalone CaregiverConnect post and press release, followed by LinkedIn. Tier 2 announcements appear in a Monday People on the Move post on CaregiverConnect and are referenced in CaregiverConnect Weekly. A monthly People on the Move press release follows, then LinkedIn. The Monday roundup is published only when there are announcements to share.
An email from the requesting leader reaches the people who need to know. For Tier 1, External Affairs and the requesting leader determine the appropriate distribution. For Tier 2, External Affairs provides a template the leader may use. The template appears below.
How long should an announcement be?
Concise — no longer than 250 words. A 2,000-character limit is built into the submission form.
What information should I provide in the form?
Please provide the following so External Affairs can draft the announcement:
- Name, credentials, and new title
- Effective date
- A brief description of the leader’s role and responsibilities
- A brief biographical description, including past roles at ChristianaCare when applicable
- Education and training
- Name, credentials, and title of the person the leader reports to
Is a portrait photo required?
No portrait is required for internal publication. A portrait is required for an external press release or social post. External Affairs will use an acceptable portrait already on file unless the leader requests a new one; otherwise, it will coordinate a photo session.
What happens after I submit the form?
External Affairs will draft the announcement and share an unpublished version with you for approval. You may share it with the new leader at your discretion. External Affairs then schedules the internal announcement and, when an acceptable portrait is available, the external announcement according to the appropriate tier.