Christiana Care has been making waves in health care advertising recently, earning top awards in print advertising and marketing/promotions categories.
A campaign this year to promote Christiana Care’s five Medical Aid Units (MAUs) received recognition across multiple award programs, including an excellence award — the highest recognition offered — in the Communicator Awards sponsored by the Academy of Interactive and Visual Arts (AIVA).
Entries from Christiana Care in the Communicator Awards competition vied with more than 6,000 entries from around the world in one of the largest advertising competitions globally.
The campaign to promote the MAUs also received a platinum recognition award from the Hermes Creative Awards — an annual international competition for creative professionals in PR departments, advertising/marketing agencies and production companies.
And at the 2018 Healthcare Advertising Awards, Christiana Care received four awards, including Gold for the Medical Aid Unit grand opening direct mail campaign, in addition to recognition for radio and print advertising.