Christiana Care earned Gold and Silver awards in the 2015 Cancer Awareness Advertising Awards, the nation’s most elite competition dedicated solely to the promotion of cancer products and services.
Christiana Care’s Department of External Affairs earned a Gold award for the Celebration of Hope fundraising materials and a Silver award for The Case for Hope, a video featuring Christiana Care’s expert team of cancer doctors discuss treating cancer as a chronic disease.
Gold award winners earn a score of 95 to 99, placing in the top 5 percent of all entries. Silver awardees score from 90 to 94, ranking in the top 12 percent of entries.
“Congratulations to the Marketing/Communications team for these awards,” said Nicholas Petrelli, M.D., Bank of America endowed medical director of the Helen F. Graham Cancer Center & Research Institute. “Promotional efforts like these help advance the tremendous work everyone does at the Graham Cancer Center.”
The Cancer Awareness Advertising Awards Program is hosted by Marketing Healthcare Today magazine and Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 20 years.