Page 23 - Christiana Care Focus December 2018

“Not only were we able to reach multiple areas while balancing logistics and patient care, we also reaped useful lessons for managing emergencies and gained invaluable practices that will better prepare us for real emergencies,” said Erin Meyer, D.O., FACP, FAAP, FAWM, SFHM, an internist and pediatric hospitalist, who led one of the roving teams. “We also experienced the camaraderie among caregivers who may work in remote places within Christiana Care’s service area, but who are fully committed to the belief that ‘We Serve Together.’ There was truly a feeling of inclusion that our team observed by participating in this incredible event.”
Tom Short, the practice manager at the Christiana Care Family Medicine at Hockessin, said his staff was grateful to feel so closely connected to the campaign.
“The on-site delivery made it very easy for our staff to get vaccinated without compromising our ability to provide care to our Hockessin neighbors,” said Short, whose practice received the vaccination kits on the morning of Oct. 11 by one of the roving teams. ‘We were encouraged that we could play an influential role in preventing the further spread of flu to the patients we serve because we were getting vaccinated early in the season.”
Campaign gains national attention
The success of the #HitMeWithYourFluShot campaign also sparked a media bonanza.
NBC National News produced two online stories on the campaign, while nearly a dozen TV stations nationwide highlighted the event in their own media markets. Three Philadelphia TV stations — NBC10, 6ABC and CBS3 — broadcasted positive stories during their
| Extraordinary People primetime shows, and the popular Philadelphia online news outlet
Philly Voice praised the effort on the morning of the event.
The News Journal featured a Facebook Live interview with
Dr. Drees and published a front-page story on the #HitMeWithYour- FluShot campaign the following day. The Facebook Live video was viewed nearly 7,000 times.
By the end of the week, the media coverage had reached a potential audience of nearly 24 million people across the country.
And it didn’t stop there. Some caregivers posed for “flu shot selfies” that they posted social media with the hashtag: #HitMeWithYourFluShot, with the posters of their colleagues in the background.
“This year’s event was more special due to the attention on social media and the exposure to the
community,” said Katie Muther, MSN, RN, CCM,
director of Strategic Partnerships for Carelink CareNow at Christiana Care, who posted about the event on
Instagram after she got vaccinated at the Ammon Center. “I had quite a few likes, and many of the friends who posted on my wall thanked me for the reminder to them to get their flu shot. The #HitMeWithYourFluShot campaign showed our community that we are committed to serving our neighbors.”
Those photos were shared by hundreds of people on Facebook, Twitter and Instagram, and thousands of people viewed them, spreading far and wide the message of Christiana Care’s commitment to patient safety and to serving together, guided by our values, Excellence and Love. 
FOCUS • DECEMBER 2018 21