Frank MacPherson has joined Christiana Care as the director of marketing communications. As a member of the External Affairs team, he reports to Karen Browne, vice president of communications.
MacPherson will focus on a strategic approach to marketing communications to help shape the external awareness and branding of Christiana Care. This effort also includes the creation of a comprehensive strategy for data-driven market research. Additionally, he is charged with developing strong partnerships between External Affairs, Christiana Care service lines, essential services and other programs, and the community at large.
Prior to joining Christiana Care, he worked most immediately in the education sector, leading the marketing team for a digital technology company focused on early childhood education. He has also led marketing efforts through private consulting and through in-house positions at non-profit organizations and a publicly-traded company.
A native of the Delaware Valley, MacPherson returned to the area after 13 years in Washington, D.C. He received his undergraduate degree from Wake Forest University in Winston-Salem, North Carolina.